How to Pitch your Project: Do NOT sell Ideas

How to Pitch your Project: Do NOT sell Ideas

This post is a summary of what not to do when we are looking for validation for our idea. To learn how to pitch a potential business opportunity, it is crucial to think in how we are going to convince how it is going to get clients instead of remaining as just as another good idea to store it in a shelf. It is not what you can get Ask not what you can get. Ask what do they need. Ask how you can give. If you are like a "wannabe" entrepreneur, you would be trying to be interesting all…
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Internal Environment in Strategy and Corporate Development

Internal Environment in Strategy and Corporate Development

In this chapter, we will focus on the internal environment of the company and on how this could be crucial to its success. Therefore, resources and capabilities are sources of competitive advantage. First of all, it is important to notice that there is a clear distinction between the concepts of resources and capabilities. One can think about the resources as money derived. A company might invest some money and immediately obtain a resource. Capabilities must be developed over time. Put generically: resources refer to what an organization owns, capabilities refer to what the organization can do. For instance, if money is invested in…
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Fundamental Concepts of Strategy and Corporate Development

Fundamental Concepts of Strategy and Corporate Development

Management is both a universal human activity and a distinct occupation. We all manage in the first sense, as we organize our lives and deal with family and other relationships. As employees and customers we experience management in the second sense, as members of an organization, or as one with which we deal (Boddy, 2020). Nowadays, data is an essential part of the management activity in order to make good decisions, supported by facts and not merely opinions. As the management thinker and influencer Peter Drucker once stated: you can only manage what you can measure. You can only manage…
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